NATION GRID
Graphic design | Animation | Retouching
After winning the pitch for National Grid (work insitu), the first campaign aimed to raise awareness for the importance of the grid and the work being done to make it carbon neutral.
As National Grid hadn’t put many campaigns out into the world, there was a blank slate to create a design system that would influence future communications. I started with a range of ideas to allow the client to find their voice.
This headline style was a hit as it was an odd to everything being connected. It was then a process of refining it graphically before rolling out.
