NHS Give Blood
Branding | Graphic design | Animation
I was the lead designer on a pitch to rebrand NHS Give Blood. We didn’t win but I was really happy with the work produced.
The proposed campaign to encourage more people to give blood. Introducing a typeface with a rounded, human character, and photography depicting everyday life.
Introducing bold shapes and colours to liven up the waiting room walls.
And applying the brand elements across a range of material.